A Comprehensive Guide to Major Brands Advertising on Fox News

By Samantha CollinsLast Updated May 22, 2025

Understanding Fox News Advertising: An Overview

Fox News Channel stands as one of the most-watched cable news networks in the United States, attracting a broad and politically diverse audience. Its advertising landscape is both dynamic and closely scrutinized. Companies that choose to advertise on Fox News do so for access to a large, engaged viewership, but they also face public attention regarding where and how their ads appear. For anyone interested in learning which brands currently run commercials on Fox News, what motivates these decisions, and how to identify sponsors, this guide provides a detailed, actionable overview based on verifiable, recent information.

How Companies Approach Advertising on Fox News

Advertising on Fox News offers brands access to millions of viewers daily. The network’s high ratings-especially following major political events-have drawn a mix of longstanding and new advertisers. Recent data shows Fox News experienced a 50% increase in viewership in early 2025 compared to the prior year, reflecting a surge in audience diversity and size after the 2024 election [2] . This uptick has attracted both large consumer brands and financial institutions seeking broad exposure.

However, advertising on a politically charged network brings reputational considerations. Some brands have faced public pressure to clarify or revise their ad placements, leading to ongoing shifts in sponsor rosters. Transparency initiatives and public campaigns have also encouraged companies to take clearer stances regarding their advertising partners [3] .

Examples of Current and Recent Fox News Advertisers

While the specific lineup of advertisers can change from quarter to quarter, several major brands and industries have recently run commercials on Fox News. According to industry monitoring and advertiser scorecards, examples include:

Netflix and Amazon : Both streaming giants have aired commercials during daytime and prime-time programming, reflecting a shift to reach broader audiences post-election [2] .
J.P. Morgan Chase : As one of the largest financial institutions, Chase has placed spots to capture the attention of Fox News viewers [2] .
Lexus and Mercedes-Benz : Luxury car brands have historically advertised on Fox News, though individual campaign participation varies and may be subject to public scrutiny [1] .
Procter & Gamble , makers of Tylenol and other household products, have appeared as sponsors in the past [1] .
Progressive Insurance , State Farm Insurance , and Verizon Wireless : These brands have been listed among advertisers, though their specific presence may shift in response to public feedback [1] .
Wal-Mart and Travelocity : Large retailers and travel companies have been noted among Fox News sponsors [1] .

It is important to note that not every brand maintains a constant presence. Many companies periodically review their ad placements and may adjust, pause, or resume campaigns based on business strategy and public response.

Tracking and Researching Fox News Advertisers

For those seeking to identify current Fox News sponsors, several approaches and resources are available:

Advertising Scorecards and Watchdog Groups : Organizations such as Progressive Shopper and Media Matters for America regularly track and publish data on major brands advertising on Fox News. Their analysis highlights which companies are active, have reduced their support, or withdrawn altogether. These scorecards are updated quarterly and rely on a combination of public ad records and media monitoring [3] .
Television Commercial Databases : Online platforms like iSpot.tv provide up-to-date catalogs of TV commercials aired on Fox News Channel. These platforms typically allow users to search for specific brands, categories, or timeframes. While some features require registration or subscription, basic information about recent ad campaigns and brand appearances is publicly accessible [4] .
Open Data Projects : Projects such as WhoAdvertisesOn.org compile open data about sponsors of Fox News and other cable channels, including daily sampling of advertisements. These databases often include downloadable records, methodology explanations, and historical trends [5] .

To use these resources effectively, you can:

Visit advertiser scorecard sites and review their latest quarterly updates.
Search TV commercial databases by network, date, or brand to see which companies have recently aired commercials on Fox News.
Consult open data projects for raw lists of ad placements and trends over time.
Consider supplementing with your own viewing: Make note of commercials during Fox News broadcasts for real-time insights.

Challenges and Considerations for Brands Advertising on Fox News

While Fox News offers brands significant reach, there are unique challenges associated with advertising on the network:

Reputational Risks : Some brands face public campaigns urging them to reconsider their support for Fox News, particularly when content is deemed controversial. For example, over a dozen companies-including Lexus and Johnson & Johnson-have at times publicly distanced themselves from specific Fox News shows or commentators in response to consumer advocacy [1] .
Dynamic Audience : The Fox News viewership has become more diverse, especially during major news events, requiring brands to tailor messaging and timing to maximize impact while managing potential backlash [2] .
Transparency Demands : Increasingly, consumers and advocacy groups expect brands to be transparent about where their ads appear and to respond to concerns about content alignment [3] .

To navigate these challenges, companies often:

Work with media buying agencies to monitor and adjust ad placements as needed.
Issue public statements clarifying their advertising policies if controversy arises.
Engage directly with consumer advocacy groups to address questions or concerns.

Step-by-Step Guidance to Identify Fox News Advertisers

If you want to find out which companies are advertising on Fox News at any given time, consider the following steps:

Start with TV ad tracking platforms such as iSpot.tv, which catalog recent commercials by network. Type “Fox News Channel” into the site’s search bar to see a list of brands and campaign details [4] .
Reference public advertiser scorecards maintained by watchdog groups to understand which brands are currently active, have paused, or have withdrawn support. These resources are updated quarterly and provide context about the reasons for changes [3] .
For comprehensive open data, review records at WhoAdvertisesOn.org, where you may download or view lists of current and past sponsors [5] .
If seeking the latest possible information, watch Fox News programming directly and note which commercials air during breaks. Compare your findings with public databases for accuracy.

Alternative Approaches and Additional Insights

Not all brands advertise nationally or year-round on Fox News; some run limited campaigns or target specific programs. In addition, advertising presence can differ by region or time slot. If you are seeking to influence a brand’s advertising choices, consider:

Contacting companies directly via their corporate communications or marketing departments to inquire about their current advertising policies.
Participating in consumer advocacy campaigns or providing feedback through public petitions and social media.
Staying informed about advertising industry trends through reputable marketing and business news outlets.

Brands will continue to weigh the significant reach of Fox News against evolving expectations for corporate responsibility and transparency. As a result, the roster of sponsors remains fluid and subject to regular review. For ongoing updates, leverage the resources and step-by-step strategies outlined above.